Entre libros y bytes

Las librerías universitarias ante el paradigma digital

Abstract

This article is divided into three sections: the first of them realice the current situation of the bookstores in Mexico, which is characterized by a shortage of these latter and its concentration, both economically and geographically, the second reflects on the changes of the editorial process with the use of Information and Communication Technologies in its development, with emphasis on the commercialization phase, on the other hand, the tirad section deals with the case of university bookstores, in order to propose strategies to strengthen their cultural projects, from use in favor of what some consider the last great challenge of publishing: its integration into the digital paradigm.