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Programa de desarrollo de la capacidad emprendedora

Abstract

The article presented below acknowledges the experiences of the School of Graphic Design at the University of Bio Bio, in Chillán, Chile, in the “Teaching Improvement” programme promoted by the Academic Vice-Rectory. The Programme for Developing the Ability to be Enterprising is an experimental project which forms part of the Study Programme at the School of Graphic Design. Its field of action lies in the courses Methodology of Visual Communication, Persuasive Communication I and the Project Workshop, which are given in various different semesters of the bachelor’s degree. This article records the work done, the impact produced on the students and some reflections on what has been achieved.