La distribución de las publicaciones de la Universidad Autónoma Metropolitana
Keywords:
Difusión, Dissemination, Distribución, DistributionAbstract
To speak of the distribution of Universidad Autónoma Metropolitana journals, it is necessary to review the overall status of publishing at the university, the regulatory framework for publishing, and the resources and experiences in the area. The “UAM Journals: History and Experiences” forum, held on November 8 and 9, 2004, gave us an opportunity to study the current state of journal distribution. Every publishing effort undertaken by the university is realized in full only insofar as its products reach the students that require them as part of their academic experience; the professors and researchers whose work they sustain, and the public, which learns from them. This makes it essential to conduct a review in order to set the basis for building an effective promotion and distribution system using the best means to disseminate and market the university’s publications.
